A framework to attain brand promise in an online setting
Year of publication: |
2013
|
---|---|
Authors: | Alwi, Sharifah ; Ismail, Shahril Azwan |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 31.2013, 5, p. 557-578
|
Subject: | Online brand promise | E-service brand | Online brand reputation | Corporate brand reputation | Corporate brand promise | Price | E-loyalty | Shopping | Web sites | Markenführung | Brand management | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Website | Markenartikel | Brand | Reputation | Electronic Commerce | E-commerce | Markenarchitektur | Brand architecture | Markenimage | Brand image | Online-Marketing | Internet marketing | Social Web | Social web |
-
Silaban, Pantas H., (2023)
-
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo, (2015)
-
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit, (2021)
- More ...
-
A framework to attain brand promise in an online setting
Alwi, Sharifah, (2013)
-
Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad, (2012)
-
Corporate branding : areas, arenas and approaches
Melewar, T. C., (2015)
- More ...