A Frontier Analysis for Advertising Budgeting: Benchmarking Efficient Advertisers
Year of publication: |
2009
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Authors: | Kim, Kihan ; Cheong, Yunjae |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 31.2009, 2, p. 91-105
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