A fuzzy asymmetric TOPSIS model for optimizing investment in online advertising campaigns
Francisco-Javier Arroyo-Cañada, Jaime Gil-Lafuente
| Year of publication: |
2019
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|---|---|
| Authors: | Arroyo-Cañada, Francisco-Javier ; Gil-Lafuente, Jaime |
| Published in: |
Operational research : an international journal. - Berlin : Springer, ISSN 1866-1505, ZDB-ID 2425760-6. - Vol. 19.2019, 3, p. 701-716
|
| Subject: | Fuzzy | Multiple-criteria decision making | Online advertising | Stock exchange broker | TOPSIS | Online-Marketing | Internet marketing | Fuzzy-Set-Theorie | Fuzzy sets | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12351-017-0368-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012127665