A gaps analysis of consumer behavior and legal perspectives on advertising processing and deceptive advertising
Linda Berns Wright
| Year of publication: |
1996
|
|---|---|
| Authors: | Wright, Linda Berns |
| Publisher: |
Ann Arbor, Mich. : UMI |
| Subject: | USA | Werbung | Recht | Werbewirkung | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 293 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Knoxville, Tenn., Univ., Diss., 1995 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004760250