A general theory of business marketing : R-A theory, Alderson, the ISBM framework, and the IMP theoretical structure
Shelby D. Hunt
| Year of publication: |
2013
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|---|---|
| Authors: | Hunt, Shelby D. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 3, p. 283-293
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| Subject: | Wroe Alderson | Marketingtheorie | Marketing theory | Wettbewerbsvorteil | Competitive advantage |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009766137