Editorial: Marketing in adversity
Michael J. Baker; Evert Gummesson
| Alternative title: | Marketing in adversity |
|---|---|
| Year of publication: |
2009
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| Authors: | Baker, Michael John ; Gummesson, Evert |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 8.2009, 2, p. 97-103
|
| Subject: | Marketingtheorie | Marketing theory | Wettbewerbsvorteil | Competitive advantage | Unternehmensnetzwerk | Business network | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003870012