A generalized model for smartphone adoption and use in an Arab context : a cross-country comparison
Year of publication: |
2018
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Authors: | Ameen, Nisreen ; Willis, Robert |
Published in: |
Information systems management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1058-0530, ZDB-ID 1076391-0. - Vol. 35.2018, 3, p. 254-274
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Subject: | smartphone adoption | technology adoption | young Arab customer behavior | unified theory of acceptance and use of technology (UTAUT2) | Innovationsakzeptanz | Innovation adoption | Mobiltelefon | Mobile phone | Innovationsdiffusion | Innovation diffusion | Arabische Staaten | Arab countries | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application |
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