A generic framework for analysing product cannibalisation
Year of publication: |
2006
|
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Authors: | Srinivasan, Sundara Raghavan ; Ramakrishnan, Sreeram ; Grasman, Scott E. |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 1.2006/07, 1/2, p. 92-110
|
Subject: | Innovation | Marketingmanagement | Marketing management | USA | United States |
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