Extent:
xii, 259 p
23 cm
Series:
Type of publication: Book / Working Paper
Language: English
Notes:
At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley
A publication of the Institute of Business and Economic Research, University of California, Berkeley
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10000424620