Extent: | xii, 259 p 23 cm |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley A publication of the Institute of Business and Economic Research, University of California, Berkeley |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000424620