An integrated approach to marketing management: Some introductory thoughts
David Allen Revzan
| Year of publication: |
1965
|
|---|---|
| Authors: | Revzan, David Allen |
| Published in: |
Perspectives for research in marketing. - Berkeley. - 1965, p. 81-99
|
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002684644