A global brand management roadmap
Year of publication: |
2012
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Authors: | Özsomer, Aysegül ; Batra, Rajeev ; Chattopadhyay, Amitava ; ter Hofstede, Frenkel |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 29.2012, 1, p. 1-5
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