Exclusivity in online targeted promotions : cross-cultural preferences of consumers
Year of publication: |
2018
|
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Authors: | Broeder, Peter |
Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 2442561-8. - Vol. 10.2018, 4, p. 396-408
|
Subject: | online advertising | exclusivity | targeted offers | consumer behaviour | cultural localisation | Mexican | Dutch | Niederlande | Netherlands | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Kulturelle Identität | Cultural identity | Mexiko | Mexico | Zielgruppe | Target group |
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