A great place to work!? : understanding crowdsourced employer branding
Year of publication: |
March-April 2017
|
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Authors: | Dabirian, Amir ; Kietzmann, Jan ; Diba, Hoda |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 60.2017, 2, p. 197-205
|
Subject: | Crowdsourcing | Glassdoor | IBM Watson | Employer branding | Employee engagement | Employer attractiveness | Artificial intelligence | Human resource management | Personalmanagement | Human Resource Management | Personalmarketing | HR marketing | Künstliche Intelligenz | Personalbeschaffung | Recruitment |
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