Exploring the relationship between employer branding and talent retention : the mediation effect of employee engagement

Avinash Chopra and Chandan Kumar Sahoo and Gokulananda Patel

Year of publication:	2024
Authors:	Chopra, Avinash ; Sahoo, Chandan Kumar ; Patel, Gokulananda
Subject:	Employer branding \| Employee engagement \| Talent retention \| Mediation analysis \| IT organisations \| Personalmarketing \| HR marketing \| Mitarbeiterbindung \| Employee retention \| Personalmanagement \| Human Resource Management \| Leistungsmotivation \| Work motivation \| Personalbeschaffung \| Recruitment \| Hochqualifizierte Arbeitskräfte \| Highly skilled workers \| Arbeitszufriedenheit \| Job satisfaction \| Personalentwicklung \| Human resource development

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/IJOA-02-2023-3638 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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