Exploring the relationship between employer branding and talent retention : the mediation effect of employee engagement
Year of publication: |
2024
|
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Authors: | Chopra, Avinash ; Sahoo, Chandan Kumar ; Patel, Gokulananda |
Published in: |
International journal of organizational analysis. - Bradford : Emerald, ISSN 1758-8561, ZDB-ID 2435914-2. - Vol. 32.2024, 4, p. 702-720
|
Subject: | Employer branding | Employee engagement | Talent retention | Mediation analysis | IT organisations | Personalmarketing | HR marketing | Mitarbeiterbindung | Employee retention | Personalmanagement | Human Resource Management | Hochqualifizierte Arbeitskräfte | Highly skilled workers | Leistungsmotivation | Work motivation | Personalbeschaffung | Recruitment | Arbeitszufriedenheit | Job satisfaction |
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