Corporate heritage brands: Mead's theory of the past
Year of publication: |
2013
|
---|---|
Authors: | Hudson, Bradford T. ; Balmer, John M.T. |
Other Persons: | Balmer, John M.T. (ed.) |
Published in: |
Corporate Communications: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 18.2013, 3, p. 347-361
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brands | Identity | Heritage | History | Authenticity | Nostalgia |
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