A guide to the Bayesian analysis of consumer behavior experiments with BANOVA using worked examples
Year of publication: |
2022
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Authors: | Wedel, Michel ; Kopyakova, Anna |
Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 30.2022, 1, p. 3-9
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Subject: | Bayesian/MCMC models | behavioral experiments | consumer psychology | methods | psychometric models | regression models | topics | Konsumentenverhalten | Consumer behaviour | Experiment | Bayes-Statistik | Bayesian inference | Schätztheorie | Estimation theory |
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