A handbook of market research techniques
Robin Birn, Paul Hague and Phyllis Vangelder
| Year of publication: |
1990
|
|---|---|
| Other Persons: | Birn, Robin (contributor) ; Hague, Paul (contributor) ; Vangelder, Phyllis (contributor) |
| Publisher: |
London : Kogan Page |
| Subject: | Marktforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 532 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Später u.d.T.: ¬The international handbook of market research techniques |
| ISBN: | 0-7494-0200-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004095050