The handbook of international market research techniques
ed. by Robin J. Birn
| Year of publication: |
2000 ; 2nd ed
|
|---|---|
| Other Persons: | Birn, Robin (ed.) |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Marktforschung | Market research | Internationales Marketing | International marketing | Internationale Marktforschung | Aufsatzsammlung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVI, 591 S graph. Darst 24cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: published as by Robin Birn, Paul Hague and Phyllis Vangelder. 1990 : £60.00 : CIP entry (Jul.) |
| ISBN: | 0-7494-2616-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001484175