A hedonic value-based consumer continuance intention model toward location-based advertising
Year of publication: |
2024
|
---|---|
Authors: | Lê Xuân Cù |
Published in: |
REGE revista de gestão. - São Paulo : [Verlag nicht ermittelbar], ISSN 2177-8736, ZDB-ID 2625561-3. - Vol. 31.2024, 1, p. 34-49
|
Subject: | Continuance intention | Hedonic value | Location-based advertising | UGT | Hedonischer Preisindex | Hedonic price index | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
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