Regulating emotions in advertising : examining the effects of sadness and anxiety on hedonic product advertisements
Year of publication: |
2013
|
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Authors: | Kemp, Elyria ; Chapa, Sindy ; Kopp,. Steven W. |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 34.2013, 1, p. 135-150
|
Subject: | Werbung | Advertising | Emotion | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index |
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