A heterogeneous opinion-driven decision-support model for tourists’ selection with different travel needs in online reviews
Year of publication: |
2023
|
---|---|
Authors: | Darko, Adjei Peter ; Liang, Decui |
Published in: |
Journal of the Operational Research Society. - London : Taylor and Francis, ISSN 1476-9360, ZDB-ID 2007775-0. - Vol. 74.2023, 1, p. 272-289
|
Subject: | decision-support model | LINMAP | MARCOS | Probabilistic linguistic term sets | restaurant online reviews | Gastronomie | Restaurant industry | Virales Marketing | Viral marketing | Tourismus | Tourism | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Urlaubsverhalten | Holiday behaviour |
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