A hierarchical Bayesian network-based approach to keyword auction
Year of publication: |
2015
|
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Authors: | Hou, Liwen |
Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 62.2015, 2, p. 217-225
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Subject: | Back-propagation (BP) artificial neural network (ANN) | hierarchical Bayesian network (BN) | keyword auctions | parameter learning | return on investment (ROI) prediction | Bayes-Statistik | Bayesian inference | Auktionstheorie | Auction theory | Neuronale Netze | Neural networks | Prognoseverfahren | Forecasting model | Return on Investment | Return on investment | Lernprozess | Learning process | Auktion | Auction |
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