An analytic decision making framework to evaluate multiple marketing channels
Kun Chen; Gang Kou; Jennifer Shang
| Year of publication: |
2014
|
|---|---|
| Authors: | Chen, Kun ; Kou, Gang ; Shang, Jennifer |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 8, p. 1420-1434
|
| Subject: | Technology synergy | Marketing synergy | New product performance | Product advantage | Produktentwicklung | New product development | Vertriebsweg | Distribution channel | Synergie | Synergy | Marketingmanagement | Marketing management | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010473293