A hierarchical pricing decision process on a dual-channel problem with one manufacturer and one retailer
Year of publication: |
May 2016
|
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Authors: | Ding, Qing ; Dong, Ciwei ; Pan, Zhicong |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 175.2016, p. 197-212
|
Subject: | Pricing | Hierarchical decision process | Operational strategy | Dual-channel | Vertriebsweg | Distribution channel | Preismanagement | Pricing strategy | Einzelhandel | Retail trade | Spieltheorie | Game theory | Operations Research | Operations research | USA | United States | Online-Handel | Online retailing |
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