Offline retailers expanding online to compete with manufacturers : strategies and channel power
Salma Karray, Simon Pierre Sigué
| Year of publication: |
May 2018
|
|---|---|
| Authors: | Karray, Salma ; Sigué, Simon Pierre |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 71.2018, p. 203-214
|
| Subject: | Dual channel | Online channel | Channel power | Pricing | Competition | Vertriebsweg | Distribution channel | Preismanagement | Pricing strategy | Online-Handel | Online retailing | Spieltheorie | Game theory | Wettbewerb | Electronic Commerce | E-commerce | Preiswettbewerb | Price competition | Einzelhandel | Retail trade | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2018.01.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011871451