A high-tech product market share model with customer expectations
Year of publication: |
1996
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Authors: | Bridges, Eileen ; Yim, Chi Kin ; Briesch, Richard A. |
Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 36.1996, 1, p. 57-60
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