The 'nag factor' and children's product categories
| Year of publication: |
2006
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| Authors: | Bridges, Eileen ; Briesch, Richard A. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 25.2006, 2, p. 157-188
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