A history of marketing thought
D. G. Brian Jones and Eric H. Shaw
| Year of publication: |
2008
|
|---|---|
| Authors: | Jones, D. G. Brian ; Shaw, Eric H. |
| Published in: |
History of marketing thought ; Volume 1. - Los Angeles : SAGE Publications. - 2008, p. 165-208
|
| Subject: | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Reprint ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003643768