//-->
Entwicklungspfade im Investitionsgütermarketing
Backhaus, Klaus, (1997)
Geschichte der Marketing-Theorie : historische Einführung in die Marketing-Lehre
Bubik, Roland, (1996)
Fresh thinking in services marketing : contemporary, cutting-edge and creative thoughts
(2015)
"Scientific management" in business
Shaw, A. W., (1968)