A holistic approach to communicating innovations : Siemens and its environmental portfolio
Year of publication: |
2011
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Authors: | Eberl, Ulrich |
Published in: |
Strategies and communications for innovations : an integrative management view for companies and networks. - Berlin : Springer, ISBN 978-3-642-17222-9. - 2011, p. 351-361
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Subject: | Umwelttechnik | Environmental technology | Innovation | Öffentlichkeitsarbeit | Public relations |
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