Strategies and communications for innovations : an integrative management view for companies and networks
Michael Hülsmann; Nicole Pfeffermann, ed.
| Year of publication: |
2011
|
|---|---|
| Other Persons: | Hülsmann, Michael (ed.) ; Pfeffermann, Nicole (contributor) |
| Publisher: |
Berlin : Springer |
| Subject: | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations | Strategisches Management | Strategic management | Unternehmen | Netzwerkmanagement | Integriertes Management |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
25 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXX, 404 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben Erscheint: 01. Febr. 2011 |
| ISBN: | 978-3-642-17222-9 ; 3-642-17222-9 ; 978-3-642-17223-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008987641