A holistic approach to market assessment for a manufacturing company in an emerging economy
Malini Natarajarathinam; Bimal Nepal
| Year of publication: |
2012
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|---|---|
| Authors: | Natarajarathinam, Malini ; Nepal, Bimal |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 7, p. 1142-1151
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| Subject: | Investitionsgüterindustrie | Capital goods industry | Internationaler Markteintritt | International market entry | Marketingmanagement | Marketing management | Return on Investment | Return on investment | Länderrisiko | Country risk | Internationale Marktsegmentierung | International market segmentation | Schwellenländer | Emerging economies |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009683357