Global marketing strategy : past, present, and future
Year of publication: |
2010
|
---|---|
Authors: | Douglas, Susan P. ; Craig, C. S. |
Published in: |
The past, present and future of international business & management. - Bingley, UK : Emerald, ISBN 978-0-85724-085-9. - 2010, p. 431-457
|
Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Markteintritt | Market entry | Internationale Marktsegmentierung | International market segmentation | Dezentrale Organisation | Decentralized organization | Schwellenländer | Emerging economies |
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