Consumer response to corporate irresponsible behavior: Moral emotions and virtues
Year of publication: |
2013
|
---|---|
Authors: | Grappi, Silvia ; Romani, Simona ; Bagozzi, Richard P. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 66.2013, 10, p. 1814-1821
|
Publisher: |
Elsevier |
Subject: | Corporate social responsibility | Moral emotions | Other-regarding virtues | Negative word of mouth | Protest behaviors |
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