A hybrid approach to discern customer experience for facilitating the adoption of smartwatches
Mintak Han, Sungjoo Lee and Jeeeun Kim
| Year of publication: |
2022
|
|---|---|
| Authors: | Han, Mintak ; Lee, Sungjoo ; Kim, Jeeeun |
| Published in: |
Technology analysis & strategic management. - London : Taylor & Francis Group, ISSN 1465-3990, ZDB-ID 1485021-7. - Vol. 34.2022, 5, p. 535-549
|
| Subject: | customer experience | human desire | Smartwatch adoption | strategic planning | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Innovationsakzeptanz | Innovation adoption |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09537325.2021.1912318 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013412538