A hybrid model for customer portfolio analysis in retailing
Year of publication: |
2016
|
---|---|
Authors: | Norouzi, Ashraf ; Albadvi, Amir |
Published in: |
Management Research Review. - Emerald Group Publishing Limited, ISSN 2040-8277, ZDB-ID 2538372-3. - Vol. 39.2016, 6, p. 630-654
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Monte Carlo simulation | Pareto/NBD model | Customer portfolio management (CPM) | Marketing/finance interface | Return-on-marketing |
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