A hybrid scenario planning methodology for interative digital media
Ravi S. Sharma, Yi Yang
| Year of publication: |
2015
|
|---|---|
| Authors: | Sharma, Ravi S. ; Yang, Yi |
| Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 160984-1. - Vol. 48.2015, 6, p. 3412-429
|
| Subject: | Unternehmensplanung | Corporate planning | Szenariotechnik | Scenario analysis | Interaktive Medien | Interactive media | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.lrp.2015.09.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011420080