Effective e-commerce strategies for small online retailers
Patrick J. S. Tan, Ravi S. Sharma and Yin-Leng Theng
| Year of publication: |
2009
|
|---|---|
| Authors: | Tan, Patrick J. S. ; Sharma, Ravi S. ; Theng, Yin-leng |
| Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 7.2009, 5, p. 445-472
|
| Subject: | KMU | SME | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Strategisches Management | Strategic management | Erfolgsfaktor | Success factor | Delphi-Methode | Delphi technique | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003899181