A journey from customer acquisition to retention : an integrative model for guiding future gaming marketing research
Year of publication: |
2024
|
---|---|
Authors: | Tuguinay, Jovanie ; Prentice, Catherine ; Moyle, Brent ; Vada, Sera ; Weaven, Scott |
Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 65.2024, 3, p. 335-353
|
Subject: | casino | marketing | strategies | customer acquisition | retention | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research | Kundengewinnung | Customer acquisition | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Glücksspiel | Gambling |
-
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian, (2012)
-
Empfehlungsmarketing : Königsweg der Neukundengewinnung
Fink, Klaus-J., (2014)
-
Empfehlungsmarketing : Neukunden gewinnen zum Nulltarif
Harzem, Kerstin, (2004)
- More ...
-
Welcome back : repeat visitation and tourist wellbeing
Vada, Sera, (2023)
-
The influence of tourism experience and well-being on place attachment
Vada, Sera, (2019)
-
Positive psychology and tourist well-being : a systematic literature review
Vada, Sera, (2020)
- More ...