A knowledge management approach to marketing and the advent of customer knowledge management
Samiha Mjahed; Abdelfattah Triki
| Year of publication: |
2012
|
|---|---|
| Authors: | Mjahed, Samiha ; Triki, Abdelfattah |
| Published in: |
E-marketing ; Vol. 3. - Hershey, PA : Business Science Reference. - 2012, p. 1030-1050
|
| Subject: | Wissensmanagement | Knowledge management | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Beschwerdemanagement | Complaint management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009575092