A literature review, classification, and simple meta-analysis on the conceptual domain of international marketing : 1990 - 2012
Year of publication: |
2015
|
---|---|
Authors: | Rana, Sudhir ; Sharma, Somesh Kr. |
Published in: |
Entrepreneurship in international marketing. - Bingley [u.a.] : Emerald, ISBN 1-78441-448-4. - 2015, p. 189-222
|
Subject: | Internationales Marketing | International marketing | Bibliometrie | Bibliometrics | Meta-Analyse | Meta-analysis | 1990-2012 |
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