Digital channels for building collaborative consumption communities
Year of publication: |
2017
|
---|---|
Authors: | Garrett, Alex ; Straker, Karla ; Wrigley, Cara |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 11.2017, 2, p. 160-184
|
Subject: | Direct marketing | Customer experience | Channel management | Channels | Collaborative filtering | Vertriebsweg | Distribution channel | Direktmarketing | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
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