A logit model of brand choice calibrated on scanner data
Year of publication: |
2007
|
---|---|
Authors: | Guadagni, Peter M. ; Little, John D. |
Published in: |
Fundamentals of marketing research ; Vol. 5. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 16-49
|
Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Logit-Modell | Logit model | RFID |
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