A logit model of brand choice calibrated on scanner data
Peter M. Guadagni; John D. C. Little
| Year of publication: |
2008
|
|---|---|
| Authors: | Guadagni, Peter M. ; Little, John D. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 27.2008, 1, p. 29-48
|
| Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | RFID | Logit-Modell | Logit model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003709026