The influence of professional qualification on customer perceptions of accounting services quality and retention decisions
Year of publication: |
2015
|
---|---|
Authors: | Zaman Groff, Maja ; Slapničar, Sergeja ; Štumberger, Neža |
Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 16.2015, 4, p. 753-768
|
Subject: | accounting services | accounting professional qualification | small and micro firms | service quality | customer perceptions | retention | Dienstleistungsqualität | Service quality | Qualifikation | Occupational qualification | Wirtschaftsprüfung | Financial audit | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Rechnungswesen | Accounting |
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