Preference fluency in choice
Nathan Novemsky, Ravi Dhar, Norbert Schwarz, and Itamar Simonson
| Year of publication: |
2007
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|---|---|
| Authors: | Novemsky, Nathan ; Dhar, Ravi ; Schwarz, Norbert ; Simonson, Itamar |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 44.2007, 3, p. 347-356
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| Subject: | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003547543