A Market-Based Approach for Partner Selection in Marketing Alliances
Year of publication: |
1996
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Authors: | Dev, Chekitan S. ; Klein, Saul ; Fisher, Reed A. |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 8643775. - Vol. 35.1996, 1, p. 11-17
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