A marketing paradigm for successful lean implementation
Rapinder Sawhney; Tzong-Ru Lee; Hsiao-Chen Wu; Shiou-Yu Chen
Year of publication: |
2008
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Authors: | Sawhney, Rapinder ; Lee, Tzong-ru ; Wu, Hsiao-chen ; Chen, Shiou-yu |
Published in: |
International journal of logistics economics and globalisation. - Genève : Inderscience Enterprises, ISSN 1741-5373, ZDB-ID 24227730. - Vol. 1.2007/08, 3/4, p. 282-297
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