A marketing paradigm for successful lean implementation
Year of publication: |
2008
|
---|---|
Authors: | Sawhney, Rapinder ; Lee, Tzong-Ru ; Wu, Hsiao-Chen ; Chen, Shiou-Yu |
Published in: |
International Journal of Logistics Economics and Globalisation. - Inderscience Enterprises Ltd, ISSN 1741-5373. - Vol. 1.2008, 3/4, p. 282-297
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | consumer behaviour | marketing models | selling lean | lean implementation | planning for change | change management |
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