A Marketing Perspective on Customer Access Information Technology
Year of publication: |
[2008]
|
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Authors: | Kauffman, Robert J. |
Other Persons: | Lally, Laura (contributor) |
Publisher: |
[2008]: [S.l.] : SSRN |
Subject: | Informationstechnik | Information technology | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
Description of contents: |
Information Systems Working Papers Series
|
Extent: | 1 Online-Ressource (26 p) |
---|---|
Series: | NYU Working Paper ; No. IS-92-07 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 1992 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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